Danger angel
Comes screaming through the clouds
She’s coming for your soul, child
She’s gonna take you down
Larkin Poe
Once in a while, In That Howling Infinite is attracted to “out there” larger than life identities, and, like mainstream and social media, gives them much more oxygen than they deserve. MAGA activist and provocateur Laura Loomer is one of those. Avatar and avenging angel, she is both symptom and symbol – the female face of Donald Trump’s politics of vengeance, fuelled by entitlement, envy, and zeal. shes turned grievance into influence, outrage into profession, loyalty into performance art. Some see her as comic relief; others, as proof that moral panic now pays. Either way, she’s the perfect child of her time – restless, theatrical, and forever online. Equal parts scandal, spectacle, and self-made legend, she’s the Right’s answer to the Left’s cancel culture: a one-woman inquisition armed with a smartphone and an inexhaustible sense of grievance.
We republish below Unherd editor and reporter James Billot’s article tracing the rise of this “hit woman” of MAGA politics, the scalps she has lifted, and the theatre of fear and fandom she inhabits. It’s an entertaining but nonetheless disturbing portrait of ambition, vanity, and the politics of outrage. Billot paints her as a digital Torquemada: part gossip columnist, part bounty hunter, part true believer.
As for the title of this piece, there is indeed a Ballad of Laura Loomer. It follows the précis.
Précis: A hit job on a ‘hit woman’
Danger angel
Won’t listen to your prayers
She’ll drink your holy water
Slip into your nightmares
There’s nothing you can give her
That she hasn’t already got
While you might think you’ve caught her
You’ve blown your only shot, look out
Danger Angel!
Loomer has made herself indispensable to Donald Trump not through proximity or power, but through her peculiar genius for weaponised outrage – the art of turning suspicion into spectacle. Her method is almost monastic in its discipline. For 16 hours a day, she trawls social media for ideological impurity – anyone in government who displays insufficient loyalty to the Great Leader. The sins are various: vaccine sympathy, a whiff of neoconservatism, a stray Black Lives Matter post. The punishment is swift. She “Loomers” them – posting their misdeeds to her 1.8 million followers, tipping off the White House, and waiting for the axe to fall. According to her, dozens have been purged at her prompting: an FDA vaccine chief, an NSA lawyer, a West Point academic, defence and security staffers, and even senior Trump appointees who thought they were untouchable. It’s research as blood sport.
Billot’s portrait is gleefully surgical: the self-declared “most banned woman in the world” living in a Florida rental with four rescue dogs and a livestream habit, railing against the “Big Tech” cabal that simultaneously victimises and enriches her. She’s banned by Uber, Lyft, Twitter (then reinstated by Musk), PayPal, GoFundMe, Facebook, Venmo, and Clubhouse. Each ban becomes a badge of honour, another stripe on her martyr’s uniform. She wears persecution like perfume — and sells the bottle for $29.99 on her website.
Loomer’s life is powered by thwarted ambition. She missed out on Dartmouth, lost two congressional races, and has been repeatedly blocked from a White House role. Yet each rejection feeds her legend. Her career began in the Project Veritas circus — dressing in a burqa to “expose” voter fraud — and evolved into a full-blown performance art of paranoia. She disrupted a Trump-themed Julius Caesar production in 2017, screamed about “violence against Donald Trump”, and became a Fox News darling overnight. She has accused Casey DeSantis of faking cancer, called Islam a “cancer on humanity”, and suggested that Parkland and 9/11 were staged. Apology, for Loomer, is treason.
She calls herself an “investigative journalist”, but the investigations are really moral witch trials – improvised, viral, and frighteningly effective. She boasts that cabinet secretaries call her in panic to explain themselves before her next blast. Even those who despise her respect her reach. Her Rumble show – part soapbox, part sermon brings in $15,000 a month and features the MAGA trinity of sponsors: hair loss, erectile dysfunction, and gold. It is populism as home shopping channel.
What emerges from Billot’s piece is a grotesque yet compelling portrait: a woman who believes fear is the measure of respect; who seeks validation from a man who will never truly give it; who builds empires of influence on foundations of resentment. She is both symptom and symbol — the female face of Trump’s politics of vengeance, fuelled by a cocktail of entitlement, envy, and zeal.
The article is, yes, a hit piece – but on a hit woman who has built her fame on delivering them. It is difficult not to admire, in a perverse way, her ferocious will, her talent for narrative manipulation, her intuitive understanding of the algorithmic age: how outrage, once properly branded, can become a career. And yet, one senses that when the spotlight shifts, she will be alone again — another pawn discarded once her usefulness fades. Like all propagandists, she lives by the flame she feeds, and it will consume her soon enough.
Step outside Billot’s irony and the picture of Laura becomes at once less cartoonish and more troubling. Academic analyses of the post-2016 MAGA media sphere – by researchers at George Washington University’s Programme on Extremism, the Oxford Internet Institute, and the Pew Research Centre – suggest that Loomer is neither a fringe eccentric nor an isolated provocateur but a structural feature of the ecosystem itself: an entrepreneur of grievance, feeding and fed by a self-sustaining outrage economy. Her claim to be “the most banned woman in the world” is the cornerstone of what political scientists call the martyrdom loop- censorship begets notoriety, notoriety begets income, income sustains further provocation. Studies by the Knight Foundation and NewGuard show that de-platforming frequently increases engagement among core followers; the sense of persecution becomes the product. She is thus less an aberration than a prototype: the logical child of a system that monetises moral panic.
Her success, such as it is, also mirrors the logic of the platforms themselves. Engagement-based algorithms on X, Rumble, and Truth Social reward moral extremity; the next post must out-outrage the last. Her “hits” against officials accused of ideological impurity exemplify what information-ethics researchers call punitive virality – online denunciation with real-world consequences. When civil-service careers collapse under these pile-ons, activism becomes indistinguishable from intimidation. Even conservative outlets such as the Washington Examiner have begun to note the irony: this is cancel culture re-engineered by its own supposed opponents, a revolution now devouring itself.
Sociologically, Loomer’s self-reinvention – cosmetic transformation, performative devotion to Trump, ritual declarations of loyalty – fits a broader pattern noted by scholars of the American right: women in hyper-masculinist movements often claim power by policing the boundaries of belief more fiercely than their male counterparts. She embodies that paradox of agency and subjugation, the inquisitor disguised as devotee. Feminist media critics see in her a parody of empowerment—the female enforcer of patriarchal purity tests, punishing deviation with theatrical zeal.
Factually, her record is less about fabrication than inflation. Independent checks by Reuters, AP Fact Check, and the ADL show consistent distortion and exaggeration, but rarely outright invention. Yet every correction, every ban, every supposed silencing, only reinforces her narrative of persecution. Communication theorists have observed this since the early Trump years: to her audience, refutation is proof that she must be right. Counter-speech becomes confirmation bias, feeding the myth of suppressed truth.
Politically, she operates in the zone that historian Timothy Snyder calls sadopopulism, a political strategy where leaders inflict pain on their followers to maintain power, combining sadism (pleasure from inflicting pain) and populism (claiming to represent the common people) in a way that manipulates and controls the populace through fear, anxiety, and division – there is always an “other” to look down on and pillory. In this way ,Snyder argues in his video (see below), America can be governed without policy and with pain.
Economically, she exemplifies the gigification of politics: a freelance inquisitor in the attention marketplace, thriving precisely because trust in institutions has collapsed. Psychologically, she is a practitioner of narcissistic moralism – the conviction that outrage itself is virtue. To dismiss her as a comic sideshow, as Billot half-invites us to do, is to miss the larger point: Loomer is not exceptional but emblematic. She is the distilled essence of a system that confuses virality with validity, noise with news, emotion with evidence. She is dangerous not for what she believes but for how effectively she has turned belief into business. Remove her and another will appear, promising to keep everyone on their toes – another entrepreneur in the endless market of grievance that now passes for public life.
The above commentary was composed in collaboration with ChatGPT
For more on American politics in In That Howling Infinite, see My Country ‘Tis Of Thee
More larger than life takes in In That Howling Infinite: The Monarch of the Sea , Tim Page’s War – a photographer’s Vietnam, Lucifer Descending … encounters with the morning star, The Odyssey of Assid Corban
The Ballad of Laura Loomer
Laura Loomer – American activist and provocateur – rose from the fringes of the internet to become MAGA’s self-appointed scourge, a zealot in the age of algorithms. Armed with outrage, she turned “opposition research” into ritual sacrifice, serving her King with names from the digital pyre. But every court has its fool, every prophet her reflection; and when the storm subsides, only the glow of the screen remains. This ballad is her mirror – half elegy, half exorcism, part lampoon, part lament, a hymn for the saint of spite.
She was born again in the wild news feed
Where the truth and thunder rhyme
With a restless greed and an aching need
To be trending one more time
“Fear’s the only faith I keep” she said
“And respect is just for the weak”
So she chased down the treasons fathoms deep
In the wastelands of the Woke
Sing a song for Laura Loomer
In the glow of her laptop’s light
In the name of all unholy
Raise a glass to the saint of spite
She courted the King with her venomous tongue
Fed him names from her digital pyre
He smiled and winked and the faithful sung
And the fearful fled her fire
But kingdoms built on shifting sands
Fade away like snow in June
She mistook his fickle favour
For promises carved in runes
Sing a song for Laura Loomer
In the glow of her laptop’s light
In the name of all unholy
Raise a glass to the saint of spite
Her dogs keep guard in the Florida rain
Her livestream hums in a world of blame
Each post is a rosary bead of pain
And each follower whispers her name
“I’m cancelled for telling the truth” she said
Though that truth was over blown
It rests with the ghosts of the posts that she made
And the crown she thought she’d owned
So raise a glass to the saints of spite
Who confuse the glare for grace
For they’re the children of the night
And are locked its wild embrace
Trump’s muckraker-in-chief wants to be feared
James Billot, Unherd, 11 October 2026
The famous Italian-American crime boss Frank Costello once said, “I’m a man who believes in the law. But I also believe in a little intimidation.” It’s a sentiment that Laura Loomer, MAGA’s most notorious activist-journalist, embraces with gusto. “It’s good to be feared because you have to keep people on their toes,” she says. “You’re not going to command respect otherwise.”
No one is feared more in MAGA world than Laura Loomer. She is Donald Trump’s unofficial muckraker-in-chief, a human-sized security wand who scans for political impurities in the government workforce. As she describes it, her job as an “investigative journalist” is to root out anyone disloyal to the President, be they bureaucrats, judges, or even cabinet secretaries.
Loomer does this by spending 16 hours a day, seven days a week, researching targets on the Internet. When she finds an incriminating piece of information — BLM support, vaccine promotion, or, worst of all, neoconservatism — she will push out the news to her 1.8 million X followers. She then presents it to the President, either in person or through his staff, and days later, that person is out of a job. They have been, as she modestly puts it, “Loomered”.
Once a Right-wing internet provocateur confined to the dark corners of the internet, Loomer now wields extraordinary influence in the White House. With near-unfettered access to the President — an informal adviser whose online crusades can make or break staff careers — she proudly declares that she has claimed over “four dozen” federal employee “scalps”, and expects “hundreds” more. These might be a “good metric” for success, but there is a more important measure in her eyes: validation from Trump, her peers, and the public.
Loomer’s life, though, has been characterised by disappointment: missing out on a spot at Dartmouth University (her father’s alma mater), narrowly losing a Congressional seat twice, and most recently being passed over for a White House job. Each loss has fuelled an enduring sense of injustice — that somehow the world owes her for her misfortune.
When I speak to her, she is seething with indignation. “I am the most underappreciated and undervalued journalist in America today,” Loomer tells me. “I don’t get the respect I deserve.” It is an interesting assumption from someone who has spent the better part of a decade stretching the bounds of what can be called “journalism”. Back in her college days, Loomer worked for Project Veritas, an activist group that uses sting recordings, stunts and entrapment to create bad publicity for its targets. On the day of the 2016 presidential election, Loomer arrived at a polling station dressed in a burqa and demanded a ballot under the name Huma Abedin. Her ballot was rejected, but the lesson stuck: outrage got attention.
Nine years on, her taste for controversy is undiluted. She has seized on national tragedies to advance her own political agenda and rarely, if ever, apologises when she is in the wrong. In September this year, shortly after a gunman killed four churchgoers in Michigan, Loomer claimed, “hate against Christians is widespread in places like Michigan because the entire state is being taken over by Muslims who refuse to assimilate”. The shooter later turned out to be a Trump-supporting Republican, yet Loomer stayed silent. And weeks before Charlie Kirk’s assassination, she labelled him a “charlatan” — a charge she stands by to this day.
Trump remains a fan, describing her as “a free spirit” and a “patriot”. She boasts that the pair of them chatted just a couple of weeks ago, but when I ask for details, she affects coyness, claiming she “doesn’t want to get into specifics”. This is the President after all. “I never ask him for anything,” says Loomer, “which is probably why he likes me so much.”
“She has seized on national tragedies to advance her own political agenda and rarely, if ever, apologises when she is in the wrong.”
Loomer’s devotion to the President is total. Her work, her weight (she lost 25 pounds to look “presentable” for him), and even her Mar-a-Lago face is shaped for Trump-appeal. But it took years of relentless campaigning, cheerleading, and provocative stunts for him to even notice her. In one memorable — and eerily prescient — example, Loomer disrupted a New York City production of Julius Caesar in 2017, in which Trump was reimagined as the titular character during his first term. Onstage, she screamed: “This is violence against Donald Trump! Stop the normalisation of political violence against the Right! This is unacceptable!” While Trump never publicly acknowledged the incident, it would be hard to imagine that he did not notice the subsequent widespread Fox News coverage.
Loomer revelled in the controversy that these stunts generated, and as her profile grew, so too did her notoriety. In 2017, she was banned by Uber and Lyft for complaining about a lack of “non-Muslim” drivers. Then, in 2018, Twitter banned her for attacking Ilhan Omar as “anti Jewish”, claiming that she was a member of a religion in which “homosexuals are oppressed” and “women are abused”. The bans kept coming, but she only grew louder and more provocative. By 2021, she had been barred from at least eight platforms — Uber, Lyft, Twitter, PayPal, GoFundMe, Venmo, Facebook, and Clubhouse — for hate speech and disinformation.
“I don’t know anybody else, aside from President Trump, who has been subjected to the level of deplatforming that I’ve been subjected to,” Loomer tells me with something akin to pride. She says this is why she failed to win her two Florida Congressional races in 2020 and 2022, despite Trump’s endorsement in the latter. “I was the first candidate in federal history that was completely denied all access to social media… I would have been the youngest woman ever elected to the United States Congress in US history had I not been silenced by Big Tech.” And the outrage-generation business clearly has benefits. On her website, where you can buy “Donald Trump did nothing wrong!” and “Forever Trump” T-shirts, a $30 book is on sale called Loomered: How I became the most banned woman in the world. Free speech martyrdom seems to have a few financial perks.
Her irritation has only deepened after the Supreme Court threw out her appeal this week against Big Tech over her bans — a case so weak that both X and Meta waived their right to respond (Elon Musk reinstated her in 2022). And she is indignant about her “stolen potential”. While she languished in Palo Alto purgatory, other Right-wing podcasters made their riches. “As a woman, you’re in your prime time in your twenties and thirties, so I wasn’t able to amass a fortune and build a media empire,” she says. “What’s so special about Ben Shapiro? He’s not breaking stories. He’s just commenting on the news. He’s Jewish, I’m Jewish. He’s conservative, I’m conservative. And yet, he has a company that is worth hundreds of millions of dollars.”
But nor was Ben Shapiro going around calling himself a “proud Islamophobe” and stating that Islam is a “cancer on humanity”. He wasn’t dressing up in Burqas to vote in presidential elections either. But Loomer breezes past these awkward facts. “I carry this resentment against Big Tech with me on a daily basis,” she says. “’I’ve had professional opportunities stolen from me, I’ve also had social opportunities stolen from me.”
Despite these bans, she still records a twice-weekly Rumble show that brings in around $15,000 a month. It is filmed in the spare bedroom of her Florida Panhandle rental apartment that she shares with her boyfriend and four rescue dogs. Each show runs for around three hours and features extensive, unscripted monologues on the “EXPLOSION” of Islamic terror in Britain, along with interviews with RFK’s so-called “Tylenol whisperer” and Camp Lejeune widows. They are part crusade, part carnival and part confessional; the only breaks come in the form of MAGA’s holy trinity of ads: hair loss, erectile dysfunction, and gold.
Her broadcasts are filled with a litany of familiar gripes. She is angry that she’s not a millionaire; angry that her work is overlooked; and angry that other journalists are deemed more respectable. “I know a lot of people who don’t even have anywhere near the following that I have — people who are kind of a joke — who have been given access to Air Force One,” she says. “It makes no sense.”
All the while, Loomer swims in a river of bitterness and entitlement. Her home is the command centre for what she describes as “opposition research”, where tips pour in about Biden holdovers, closet Leftists, and anyone she considers disloyal to the President. It is a craft she learnt from Roger Stone, her mentor and a longtime GOP operative who was sentenced to 40 months in federal prison during the Russiagate investigation in 2020. The 73-year-old made his name as the “original political hitman” by unearthing damaging (and sometimes fake) information about his political opponents. It turned him into an invaluable resource for not only Trump, but his Republican predecessors too.
Loomer’s approach to politics bears all the hallmarks of Stone’s skullduggery. She has weaponised opposition research and public pressure into tools which topple officials. During one particularly productive week over the summer, she claimed three “scalps”: the Trump administration ousted FDA vaccine chief Dr. Vinay Prasad, dismissed NSA General Counsel April Falcon Doss, and revoked Jen Easterly’s appointment as chair of West Point’s social sciences department — each decision coming shortly after her public attacks.
Loomer has also shown no hesitation in taking on even the most prominent figures in Trump’s cabinet. After attacking Pam “Blondi” for her handling of the Epstein files in July, a month later, she turned her sights on RFK Jr., claiming that he was plotting a 2028 presidential run. He denied the allegations, but what happened next was classic Loomerism: the pair made amends, with RFK meeting Loomer and announcing a plan to phase out animal testing — a cause close to her heart.
“Cabinet secretaries all try to have cordial relations with me because they’re scared of getting blown up,” she says when I ask whether she maintains contact with the administration. “So there’ve been a couple of times that I’ve had them call me and say, ‘Hey, I just want to explain what happened here’ because they’re worried about the backlash.” Are they frightened of her? “Well, my receipts are bulletproof,” she says. Was it the same with RKF? “We had a few conversations,” Loomer cryptically replies.
She will even criticise the President on rare occasions. Earlier this year, Loomer attacked Trump’s decision to accept a $400 million Qatari jet for Air Force One, calling it a “stain” on the presidency. And more recently, she threatened to pull her 2026 midterm vote when Defence Secretary Pete Hegseth announced that the US had approved the establishment of a Qatari Emiri Air Force facility in Idaho. “I cannot in good conscience make any excuses for the harboring of jihadis,” she posted. “This is where I draw the line.” “America could have been so great,” she followed up. “Now we will be a Muslim country. This must be what hell feels like.”
Given this power, why then, I ask, has she not been given a White House role, let alone a press pass? She claims that Trump has offered her a job four times, but White House staff have quietly blocked it on each occasion. “It’s professional jealousy,” she says. “President Trump’s staff who don’t like the fact he likes me… They just get high on their own power and don’t let me in.” She is, she insists, the victim of small-minded gatekeeping — a misunderstood ally whose loyalty is undervalued by the petty bureaucrats who feel threatened by her power. In Loomer’s eyes, she is utterly blameless.
But there is a danger here. As she recklessly burns through the administration, tying herself so closely to the fate and fortune of one man, with no formal role or official recognition, what, then, happens when he goes? She is left with no allies, no job, no platforms, no car rides — just scorched earth. For the first time, Loomer sounds uncertain. She pauses; introspection doesn’t come naturally. “By the time Trump’s out of office, I’ll be 36 years old. And by then, I’m going to have to start thinking about other things in life. So who knows whether I’ll be doing this forever.” And then she adds, with a straight face, “the Right-wing ecosystem has also become very toxic”.
Loomer, arguably more than anyone else in this sphere, has helped stoke that toxicity. Haranguing politicians with bullhorns, filming people without their knowledge or consent, and attempting to cancel public figures online represent the Right at its worst. These are gutter politics — and that’s before we flick through the long charge sheet of particularly “provocative” statements, including that the 2018 Parkland and Santa Fe high school shootings involved crisis actors; that Casey DeSantis, wife of then presidential candidate Ron DeSantis, exaggerated her breast cancer to boost her husband’s campaign; and that 9/11 was an “inside job”.
Our conversation revealed a woman who is a cocktail of festering resentment and entitlement, who will use any new connection for her own ends. She is the classic Trump pawn: deployed for as long as she is useful, and then discarded. The President will throw her a morsel of camaraderie from time to time, but it’ll never be more than that. She’s driven by this toxic frustration. It came as no real surprise when, a day after our conversation, she texted me a photo of “independent journalists” at the White House from Trump’s press secretary, Karoline Leavitt’s account. “No invite for me though.”
Loomer will inevitably be cast out — though she doesn’t seem to know it. “I don’t aggregate news, I create the news,” she says proudly. “The President has said that he sees my content and I’m pretty much followed by every single main White House staffer and cabinet member on X.” Her content extends far beyond X, but the poison that she helped to inject now courses through America’s body politic.






